What Is Transit Advertising?
As a small business owner, your advertising and marketing techniques may be imperative to the growth and evolution of your company. Many different modes of advertising can be implemented within a business plan, but some techniques may work better than others. Depending on what your product is and what type of demographic you are looking to advertise to, transit advertising may be one marketing method for your small business to pursue.
What It Is
Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis, to inside subway cars, inside bus stations and near train or bus platforms. The main purpose of transit advertising is to reach riders and acquaint them with your brand.
Transit advertising is important because it can provide high visibility for your product on a daily basis. Also, your audience may not necessarily be able to ignore your ads as they would, for example, by fast-forwarding through a television commercial or radio advertisement, or flipping past a magazine ad. Many times, it may be hard for a person to ignore an ad they are sitting across from on a train or bus, simply because it’s in their direct line of view. Also, transit advertising guarantees your small business a varied audience by age and income.
Outdoor Advertising Ideas
Outdoor advertising has two advantages over print, television or radio advertisements. Outdoor advertising doesn’t have to be invited into your home to be effective, and outdoor ads don’t depend on the medium to entertain the viewer. Billboard and transit advertisers benefit from frequency, meaning that commuters or pedestrians may see your ad repeatedly over whatever period your ad is public. Finally, outdoor advertising provides an effective complement to other advertising media you might use, notes Marketing Scoop.
Utilize your building’s exterior as an outdoor advertising platform. Entrepreneur Magazine recommends that you survey other building signs within your city. Note the signs that use color and graphics to draw your attention, and other signs that are drab and uninteresting. Work with a sign-making company to create colorful signage that professionally describes your business.
Company vehicle advertising promotes your company while you are conducting business during the work day. Many businesses use removable magnetic vehicle signs, which are inexpensive and virtually immune to weather. Pizza delivery services frequently advertise with car-topper signs. Vehicle wraps are growing in popularity, and use the entire vehicle as an advertising canvas. There are countless wild and colorful graphics, along with company logos and attention-grabbing phrases that will command the attention of potential customers.
Billboard advertising presents a commanding venue for your company message. Signage is oversized, colorful and difficult to ignore on your daily commute. Traditional billboards consist of vinyl sheets glued to the billboard’s frame, and require high labor costs to install and remove. In contrast, electronic billboards feature colorful moving graphics that can be changed remotely via the Internet. Boards can be shared by several advertisers on a rotating basis, notes Street Authority.
Mobile advertising methods range from a roving employee clad in a sandwich board to a traveling flatbed tractor trailer featuring a large vinyl billboard. Advertising with a dedicated mobile vehicle is an attractive option for large-scale events such as movie releases, conventions and grand openings. Mobile advertisers can also reach concert-goers and other special event attendees within the advertiser’s target market, notes Outdooradlabs.com.
Unconventional aerial advertising is noticed largely because it’s so unusual. Examples of aerial advertising include banner-towing airplanes and blimps that hover over events while sporting electronic advertising graphics. You might also see an airplane dropping company-logo advertising specialties over a sporting event or other special occasion. Specialty outdoor advertising companies commonly handle aerial advertising events.